Milliner working at her bench in her Sydney hat studio – personal branding photography by MelCreative Healing therapist sitting in the shallows of the sea at sunrise – personal branding photography by MelCreative Homewares store owner and her dog inside her boutique beneath a chandelier – personal branding photography by MelCreative
MEL
creative
Personal branding photography · Sydney BUILT ON connection.
CRAFTED with INTENTION.
Behind every brand IS A DREAM. BEHIND EVERY SMALL BUSINESS IS SOMEONE BRAVE ENOUGH to build something of their own.

I photograph customer-facing business owners in the places they work, so your website, social media and marketing campaigns show clients exactly who they'll be working with. Images that feel natural, professional and true to your brand.

Let's work together
Hi, I'm
MELODY Melody Chen · Photographer

I've spent over 12 years telling stories through photography.

My love for branding photography came later, while building my own business. It made me realise that the right images do more than make a brand look beautiful—they build trust, create connection, and help people feel like they already know you.

That's why I love working with entrepreneurs, creatives, and small business owners, creating thoughtful imagery that feels genuine, intentional, and true to who they are.

(Because strong branding isn't about looking perfect. It's about being unforgettable.)
Portfolio Small businesses, seen.

Five owners, five industries and five stories. Every session is shaped around the work, the space and the person behind it.

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More branding stories
01 · Personal branding Every person has a story worth telling.

I believe every person, brand, and space has a story worth telling. Through thoughtful photography, I create timeless images that capture genuine connection, emotion, and atmosphere. My work is simple, honest, and always people-centered.

02 · Interior + small business Spaces designed with intention, photographed with simplicity.

I believe every space has its own story. Through thoughtful photography, I aim to capture not just how it looks, but how it feels.

03 · Editorial portrait Quiet moments. Honest expressions.

Portraits that reveal character beyond appearance.

Images that work
as hard as you do.

You walk away with a library of images made for the places your clients find you, from the homepage of your website to this week's post.

View collections
Collections Three ways to begin.
The Mini
$690

A confident first step for growing brands.

Whether you're launching a new business or simply refreshing your online presence, this session gives you a polished collection of images that feel natural, professional, and true to your brand.

+ 45-minute session+ One location+ One outfit+ 12 edited images+ Online gallery
Book
The Signature Most loved
$1090

For brands ready to tell a deeper story.

More time, more locations and more looks, so you come away with a varied set of images that shows who you are, what you do and how you work.

+ 90-minute session+ Up to two locations+ Up to three outfits+ 25 edited images+ Online gallery
Book
The Brand Story
$1590

A complete branding experience for businesses ready to elevate their visual identity.

Designed to give you a versatile library of imagery for your website, social media, and marketing.

+ Up to 3-hour session+ Multiple locations+ Unlimited outfit changes+ 50 edited images+ Two 30-second vertical brand reels+ Brand planning consultation+ Online gallery
Book

If none of these collections suit your needs, use the contact form to get in touch for a custom solution.

Studio Romney Rd,
St Ives Chase NSW
Phone 0422 797 886
Contact LET'S tell YOUR STORY.

Tell me a little about you and your business, and how you'd like your clients to see you. I'll be in touch to plan your session together.

Send enquiry
MEL
creative

Built on connection. Crafted with intention.
Follow along on Instagram at @melcreative_sydney.

Personal Branding Photography · Sydney
© MelCreative · All rights reserved
Your enquiry is on its way. I'll be in touch soon to start planning your session.